This is the full-color logo and I used illustrator to make it.
This is the single-color logo and what I did is remove all color as well as the background color for the bread.
Ultimatly I ended up utilizing the Blakely font for the header and title elements and for colors I ended up using a variety of browns at varying degrees of brightness.
Here are some mockups for the branding elements, using illustrator to apply the bits to merchandise.